The following portion of the letter provides high level suggestions on how to improve our healthcare based on sound economic principles:
Economics
101 Can Provide a Guide For a New Solution
Since the primary goal is make healthcare
affordable, we want to move the supply curve to the right and/or the demand
curve left, which will lead to lower prices (Pnew) and more coverage
(Qnew), as shown to the right.
The
supply curve can move to the right by the following means:
- Enable process innovation to lower the cost of goods or services some or all of which can be passed onto the consumer; and/or
- Enable product innovation to create new products and services that would provide substitutes to current products (which would lead to process innovation for those products/services currently in the market place as stated above).
Secondly,
we can move the demand curve to the left, but this is a little more daunting
and will take much longer term; I suggest a possible idea on the following page. The demand curve can move to the left
by the following means:
- Encourage healthy habits as the First Lady is doing.
A
German and European-based biomedical scientist, Dr. Thomas, advocates for some
of these same concepts based on his research published in the 2005 edition of
The Journal of Medical Marketing entitled “How Can We Explain the American
Dominance in Biomedical Research and Development?” He argues that medical
discoveries (aka product innovation)
are due to the wealthier (an incentive
to innovate) and competitive environment within the US market.
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